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Jumbling up letters for The New School

25 October 2015

Design of a mechanism that automatically jumbles up different-width variants of letters of the Neue typeface, which was designed by Typotheque's Peter Bilak for The New School's new identity, which was designed by Pentagram's Paula Scher.

"Scher had the idea to create a typographic solution that could be used to differentiate the various schools. ... To develop the new font, Scher experimented with extending different letterforms for different words. Each letter has been drawn in three widths that are used together seemingly at random. An algorithm has been created to facilitate the use of the three widths in headlines and text." — Pentagram[1]
"The result grounds slick design in a technologically sophisticated typeface that is meant to catapult the university into the future." — FastCo[2]
"Neue is a daring design – less in how it looks than in how it behaves." — Tobias Frere-Jones[3]

[1] Pentagram's announcement as of 2015. Now, 2018, their website, the link, the description have changed: 'The designers had the idea to create a typographic solution that could be used to differentiate the various schools. ... To develop the new font, they experimented with extending different letterforms for different words. Each letter has been drawn in three widths that are used together seemingly at random. An algorithm has been created to facilitate the use of the three widths in headlines and text.'
[2] FastCo's article.
[3] Tobias Frere-Jones's review for the Typographica Favorite Typefaces of 2015.


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Copyright © Karsten Luecke
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